For this entry, i would like to share about what i have learned before i back to my hometown for midsem holidays. I have learned about two topic. There are strengthening the company's competitive position in chapter 6 and strategies for competing in international markets in chapter 7.
To be a strength company's in market, there are many challenges that the company's have to face. As we know that, nowadays, there are many a big companys' outside. The company itself also must provide their solution to face all these matters.
So here i would like to share about strategic offensive principles that i have learned in last class. ^^ This strategic offensive is option when a firm or company to improve market position.
- Focus on relentlessly building competitive advantage and then converting it into sustainable advantage.
- Apply resources when rivals are least able to defend themselves.
- Employ the element of surprise as opposed to doing what rivals expect and are prepared for.
- Displays a strong bias for swift, decisive, and overwhelming actions to overpower rivals.
To be continued....
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